Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework

نویسندگان

چکیده

This article aims to examine the factors affecting e-commerce assimilation in Indian SMEs. It proposes a research model based on TOE framework that includes technological, organizational, environmental, and individual determinants of adoption assimilation. Based survey data from 384 SMEs North India, it is found adaptation explained by TOEI determinants. The results show are adopting e-commerce, but most them not fully adapted final integration stage. Although all significantly influence SMEs, technological have emerged as influential predictors among other viz. Organizational, compatibility context directly related adaptation, while cost perceived risk inversely important adaptation. implies managers, policymakers, government should focus more developing technical infrastructure providing support promote integration.

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ژورنال

عنوان ژورنال: International Journal of Electronic Commerce Studies

سال: 2023

ISSN: ['2073-9729', '2410-8588']

DOI: https://doi.org/10.7903/ijecs.2220